Using Mock-ups
Over the past couple of years, we as designers have seen an increase in the use ofmockups. We use them to present work in a realistic context, making our concepts more tangible while also giving...
View ArticleWe’re Moving
Hype Group has worked behind-the-scenes on many brands locally, regionally and nationally since opening in 2009. We have more than doubled in employees just in the past two years, and in fact, we’ve...
View ArticleWeb Brutalism
Rules of modern web design state that visitors should open the home page to a fantastic hero image or video that is as large as the screen allows. It lays out perfectly placed information that is...
View ArticleMeet Our Furry Friends
Here at Hype Group, we are a conglomeration of different personalities, ethnicities, and creative tendencies (check out a previous blog on Hype Culture, here). But the same could be said for our pets!...
View ArticleMeet The Summer Interns
We recently had a group of 5 interns join our Hype team for the summer semester! We love our interns and want to give a little background to the faces and personalities you might not be familiar with....
View ArticleHow Successful People StartThe Day
Some of us just aren’t morning people. You know who you are. You perpetually wake up on the “wrong side of the bed,” or your morning cup of coffee doesn’t give you the jolt you need anymore. It is a...
View ArticleSnapchat Stories vs. Instagram Stories for Business
People had their doubts about the platform when it first made its debut in 2011, as to some it seemed like a fleeting trend. With 10 billion daily video views and over 100 million daily active users,...
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The Power of Pets…as Brand Influencers
We’ve all heard about the power of the influencer, but have you heard about the power of the pet influencer? For those of you unfamiliar, brand influencers are individuals who are compensated to...
View ArticleHello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
View ArticleWorking With Intention
It sounds good, but what does it really mean to work with intention? Does it mean late nights, bottomless pots of coffee, endless lists, or rather, caring deeply about what you’re doing? We feel that...
View Article5 Tips for Pitching a Branding Concept to Clients
Go beyond the logo. A brand is so much more than its logo. Brand assets (illustrations, icons, patterns, etc.) implemented across a range of design collateral are what support a logo and part of what...
View ArticleIs your website ready for WordPress 5.0?
Wordpress has been the industry standard for CMS (Content management) driven websites for years… with its access to thousands of themes and plugins, WordPress is an open-sourced platform for custom...
View ArticleHow to Find Inspiration When You’re Stuck
It happens to the best of us: you’re faced with a looming deadline and your head is curiously empty. Hello? Ideas? Is it me you’re looking for? The more you try to dig up ideas, the worse your creative...
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What Your Favorite Slack Emoji Says About You
Slack is as ubiquitous as coffee in an office environment. Not only do we love its functionality, but it also lets us show our personality with gifs and emojis. We rounded up the most used Slack emojis...
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The 10 Best Places to Work Remotely in St. Pete & Tampa
Once a month, the Hype team takes a #HypeRemoteDay for an opportunity to work from a coffee shop or other local spot that inspires us to see things from a new perspective. Our remote days are a fun and...
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Design for Good
I remember taking a class in college called “Design for Good,” and it dove into the ways we could utilize our design skills and knowledge to create a positive ripple within the community. The general...
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Hype in NYC
Hype took on New York City last week to film a video for one of our clients. For some of us, it was our first time in the Big Apple and it did not disappoint. We are very excited to work on more video...
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Q&A with Brooke Boyd on Greenstock
We sat down with the Hype CEO/Founder (and now restauranteur!) herself and got the scoop on her latest project: Greenstock. Here, she dives into her first introduction to the F&B industry, how it...
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The History of Hype
Celebrating 10 years! Here’s a look into the history of Hype. August 2009: Brooke Boyd starts Hype, a creative agency based in St. Petersburg, FL. June 2010: Hype moves into its first office – an...
View ArticleCommunicating With Empathy
It’s not a secret that businesses of all sizes are currently struggling in the wake of COVID-19. And it feels a bit redundant for us to highlight the confusing and challenging times we’re all facing...
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